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Home Selling Tips

Thinking of selling? So what's the next step? Here is some sound advice to successfully sell your home quickly. So read on, make some notes, and for additional assistance, e-mail us today!

Step 1: Is your home in a selling condition?

Step back and look at your home, as Buyers will. Start outside and look closely at the condition of your exterior. How is the paint, the roof and the landscaping? An attractive exterior sends the message "We take care of our home" which sets a positive tone before the Buyers even enter the door.

Look around inside, how's the paint, wallpaper and floor coverings? Are things organized or cluttered? What about the repairs you've been putting off?

Few Buyers select homes that require time and money to move into. Most Buyers start out saying they "don't mind doing some cosmetic work" but they almost always select a home in "Move in Condition." The reality is the Buyer has at least 30 or 40 homes to select from and like any other product, the one that shows its value best is the one selected.

Step 2: Set a fair price

Pricing a home is simple... Fair market value is based on RECENT sales of SIMILAR homes in YOUR neighbourhood. Most homes that fail to sell do so because of poor condition and/or unrealistic pricing. Contact us and we will gladly help you determine the best possible that will result in a successful sale.

Step 3: Use a realtor

Realtors have many advantages but the #1 advantage is access to more qualified Buyers. The most common mistake is selecting a Realtor who is either 1) an acquaintance/ relative, 2) the agent that sold you the home, or 3) an agent who lives in your neighbourhood, without first evaluating if the agent has the necessary skills to get the job done.

Thinking about selling the home yourself? Recent studies show, By Owner seller's are successful only about 10% of the time, Here is why: The By Owner process significantly limits the number and type of potential Buyers. For example, the most qualified Buyers are Relocating Buyers. They use realtors because; 1) They don't know the areas or schools and 2) They don't have enough time to find By Owner sellers and set individual appointments. They simply don't have the time to comb the classifieds, call each By Owner seller, and set individual appointments. They usually go see 10 to 15 homes a day with the Realtor that sold their house until they select one. Most By Owner sales are to other By Owner sellers and many are contingent on the Buyer selling their home. Studies show that nearly one-third of by owner contracts fail not close.

When evaluating a Realtor, look for the following: 1) A proven track record of at least two or more sales each month, 2) A proven track record in YOUR area/price range, 3) A Written Marketing Plan with multiple marketing tools, and 4) A balance of Buyer AND Seller transactions (you don't want a "Listing Agent"). Like myself, your home is probably your single largest investment. Keep that in mind by making a professional evaluation of the Companies and Realtors serving your area.

Step 4: Select a comprehensive marketing plan

Find out which tools really work and put them in place for your success. Make sure your agent's plan includes Prospecting, Advertising, Direct Mail, Internet and other marketing tools. Don't settle for the Multiple Listing Service (MLS) and an occasional advertisement...it's not enough!

Step 5: Communications and feedback

The #1 complaint of Sellers whose homes did not sell is "My agent didn't keep me informed. They put the sign out and I hardly heard from them again." Insist on regular communications. Expect and demand feedback from all showings of your home. Last, but not the least, expect and demand to receive copies of all advertisements of your property.

Thanks for stopping by.